More Hispanic, Latino women deemed Stein Mart potential customers

The campaign includes greater emphasis on social networking. Now in a pilot phase now, it includes television, radio and print advertising in Spanish in eight markets in Southern California, South Florida, Texas and Arizona.

The ads, which are similar to the English-speaking ads that run nationwide, provide a brand message introducing Stein Mart to Spanish-speaking shoppers and promote holiday and 12-hour sales, said Glori Katz , senior vice president of marketing and advertising.

Fifteen stores included in the targeted marketing ...

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