Sony and Napster launch mobile music products
Music subscription application 'Music Unlimited' to Android smartphones. Following a May 2011 UK launch, Napster has brought its Napster Unlimited plus Mobile (offering access to Android and iOS devices) to Germany.Accessible from any PC, Sony's Qriocity also runs across a number of products in its range including Blu-ray disc players, PlayStation3, PSP and connected TVs. The basic subscription (£3.99 per month) provides personalised radio stations and music locker access to music previously synced from the PC. Premium tier (£9.99 per month) offers on-demand access to Qriocity's 7m track catalogue in addition to features included in the basic tier. Both tiers are now available on mobile; new users are offered a 30 day free trial of the premium tier. Unlike many competing subscription music services, Sony's application does not currently allow offline caching - meaning that mobile access will have to rely on available 3G/4G and Wi-Fi connections.
Sony's Music Unlimited for Android is available for five Sony Ericsson Xperia Android smartphones as well as the HTC Desire, Samsung Galaxy S and LG VS740. The application is available to users in the US, UK, France, Germany, Ireland, Italy, Spain, Australia and New Zealand.
For users with a range of Sony products, adding mobile access to both the basic and premium services could prove to be attractive and will help Sony tie users into its products and services. The addition of a mobile element to its service may help boost the number of subscribers; mobile access has been a key driver of growth in paid subscriber numbers for services such as Spotify.
The £9.99 premium subscription offers a similar service to products already on the market (such as Spotify, Deezer or MOG). The lack of caching for offline playback will likely further hinder uptake of Sony's mobile application. Users concerned about lack of network coverage while on the move or those with limits on mobile data consumption may find other services more appealing.
So far, cloud-based digital locker services announced or launched by Amazon, Apple and Google are currently only available in the US. Sony's initial wider geographical reach and its personalised radio service (something not provided with other digital locker services) may help boost take-up of its basic £3.99 per month offer. However, the $3.99 per month price tag may seem expensive in comparison with competing offers from Apple's iCloud (free syncing of iTunes Store content plus $24.99 per year for other music), Amazon's Cloud Drive and Player (5GB free and 20GB free with any Amazon MP3 album purchase) and Google's Android Music (free while in beta). The ability to access existing music without the need to upload individual tracks will give Sony an advantage over Amazon and Google (in addition to its personalised radio). Sony will also have to compete against existing personalised mobile radio service providers such as Pandora, Slacker or Last.fm.
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Accessible from any PC, Sony's Qriocity also runs across a number of products in its range including Blu-ray disc players, PlayStation3, PSP and connected TVs. The basic subscription (£3.99 per month) provides personalised radio stations and music
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