Annalect Selects Rentrak for Its Audience Measurement Services
/PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT ), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Annalect. The digital, data and analytics arm of the agency holding company will now have access to Rentrak's census-like TV audience database currency.Annalect, OMD and PHD will be using the TV Essentials service to augment their internal client analytics for the planning and buying of television. Rentrak's TV Essentials television ratings database currency incorporates data from over 19 million televisions nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available today.
"The future of our business lies in writing a new set of media fundamentals. The Rentrak granular TV data set will be a key driver towards that future," said , Senior Vice President of Agency Sales, Advanced Media and Information (AMI) division at Rentrak.
About Rentrak Corporation
Rentrak (NASDAQ: RENT ) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media.
Television Audience Measurement - News
The digital, data and analytics arm of the agency holding company will now have access to Rentrak's census-like TV audience database currency. Annalect, OMD and PHD will be using the TV Essentials service to augment their internal client analytics for
Broadcast station GMA Network, Inc. (GMA) dominated the ratings nationwide not only in June but for the entire first half of 2011, according to Nielsen TV Audience Measurement, the most widely recognized ratings service provider.
I gave up and called a friend who is a subscriber to Television Audience Measurement or TAM, as it is popularly known. The number is apparently 8000, at last count. Ask the same question for Australia and you instantly discover that there are 9200
The amount spent on television advertising would certainly be expected to rise if an audience measurement system was adopted. Mr Porter also pointed to the benefits to regional TV schedules, if broadcasters had a more accurate idea of which were their
US— TV audience measurement firm Rentrak has launched a new version of its OnDemand Essentials service, which is used to track viewing figures for video-on-demand content. The new version includes cross-platform reporting ability, geo-demographic
International Entertainment News: Annalect Selects Rentrak for Its ...
Annalect Selects Rentrak for Its Audience Measurement Services
-- New Analytical Arm of Omnicom Media Group to Use Rentrak's TV Database Currency for Planning and Buying of Television --
PORTLAND, Ore., June 29, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Annalect. The digital, data and analytics arm of the agency holding company will now have access to Rentrak's census-like TV audience database currency.
Annalect, OMD and PHD will be using the TV Essentials service to augment their internal client analytics for the planning and buying of television. Rentrak's TV Essentials television ratings database currency incorporates data from over 19 million televisions nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available today.
"The future of our business lies in writing a new set of media fundamentals. The Rentrak granular TV data set will be a key driver towards that future," said Scott Hagedorn, CEO of Annalect.
"In an increasingly complex media marketplace; advanced media measurement in the form of robust, granular, comprehensive and stable TV database measurement, is an effective currency for the evaluation and selling of television in a modern marketplace," said Evan Goldfarb,Senior Vice President of Agency Sales, Advanced Media and Information (AMI) division at Rentrak.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com .
RENTM
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com
SOURCE Rentrak Corporation
Rentrak Corporation
Web Site: http://www.rentrak.
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